SMS Mobile Marketing – 4 Steps to a Successful Campaign

It’s a new year (2011) and mobile marketing is poised to be one of the most effective channels of marketing. However, if done incorrectly it can show little or no results. It’s amazing to see Fortune 500 companies roll out their mobile marketing campaigns with little or no thought process. Yes, you actually need a strategy to have a successful campaign. Many companies display their mobile opt-in message (ex. text fun to 123456) on the bottom of their web page in small text. The purpose of a SMS (Short Messaging Service) campaign is to build a list of customers, potential customers, members or target group. If I am not aware of your mobile campaign how can I opt-in.

Some of America’s popular restaurant chains have been early adopters in mobile marketing and have seen great success. Many have a lot to learn. For example, the waiter or waitress should let you know about their mobile call to action. I should see signs, posters or window clings. mobile marketing is still in it’s early stage. Eventually it will be a normal part of the marketing program. There are 4 steps that will bring your mobile marketing campaign success:

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1. Analyze your business and set goals for your campaign

You know your business. Do an analysis to determine your areas of opportunity. Decide where SMS mobile marketing can help your business. Ask yourself “What am I trying to accomplish?” Read more…

How to Get Google Placement to 100%

For businesses serving their local market, life has gotten easier. At least that’s the case for those savvy enough to take advantage of the huge marketing gift Google has offered them.

What’s remarkable is the fact that Google has created pages not just for those businesses who already have web sites, but for millions of businesses who don’t.

The trick though is to “Claim” them, and once claimed to get them to appear on the Google 7 pack within your local market place.

Claiming is easy, but to stay on top of the local market you need to take several additional steps. First you must fill out your information as completely as possible.

In addition, you will need to accumulate citations from other sources and get reviews if you are to maintain a top billing. In the near term, for most businesses, the initial challenge is to get their forms to the 100% complete criteria. Since less than 3% of all Google pages have been claimed so far, you can discover yourself on the first page of Google already, or if not, significantly increase your chances merely by claiming the site. Read more…

Emerging Mobile Marketing Jobs

Mobile Marketing is a booming industry right now and that is only expected to grow exponentially in the future. As with any newly developing market, the jobs that are required to carry out the tasks do not yet exist or need to be tweaked from previously existing positions. People will need to either move from related positions into the new jobs or become educated and trained from the ground up to fill these spots. As the marketplace continues to develop, more people will be necessary to fill various strategic and creative positions. Some of these jobs will be more necessary than others and will become high demand positions subject to a healthy dose of competition between firms to retain the best and the brightest. The following four positions are jobs that are emerging in the new Mobile Marketing landscape and will become regular positions in many organizations in the near future.

What Are The Types Of Mobile Marketing Jobs Read more…

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